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Trademarks and Unfair Competition: Law and Policy (w/ Connected eBook)
- Edition : 6th ed., 2022
- Author(s) : Dinwoodie, Janis
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Trademarks and Unfair Competition: Law and Policy (w/ Connected eBook)
- ISBN: 9781543847451
- SKU: 93251
- Condition: New
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- ISBN: 9781543847451
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The many strands of trademark and unfair competition doctrine are organized into a coherent conceptual framework consisting of a brief examination of foundational concepts, followed by thorough treatments of the law on (1) the creation of trademark rights; and (2) the scope and enforcement of trademark rights and some related causes of action. The traditional case-and-note format is enhanced by problems that help students understand intricate key topics.
New to the 6th Edition:
- Incorporates prominent new decisions, including the Booking.com case on genericness and the Brunetti case on vulgar marks
- Introduces useful new cases illustrating fundamental principles, such as the METCHUP case
- Deepens coverage of trade dress (including the POCKY functionality opinion)
- Probes new developments in online marketing
- Refines treatment of defenses, including the Rogers rule on expressive use and nominative fair use
- Summarizes the Trademark Modernization Act of 2020
Order now to get INSTANT ACCESS to the full ebook version of the text; outlining and case briefing tools; and other resources — just redeem the access code sent in your order confirmation email!
The many strands of trademark and unfair competition doctrine are organized into a coherent conceptual framework consisting of a brief examination of foundational concepts, followed by thorough treatments of the law on (1) the creation of trademark rights; and (2) the scope and enforcement of trademark rights and some related causes of action. The traditional case-and-note format is enhanced by problems that help students understand intricate key topics.
New to the 6th Edition:
- Incorporates prominent new decisions, including the Booking.com case on genericness and the Brunetti case on vulgar marks
- Introduces useful new cases illustrating fundamental principles, such as the METCHUP case
- Deepens coverage of trade dress (including the POCKY functionality opinion)
- Probes new developments in online marketing
- Refines treatment of defenses, including the Rogers rule on expressive use and nominative fair use
- Summarizes the Trademark Modernization Act of 2020
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